“The universal secret is having the courage to be different”
Masoom’s Story
Since the inception of her journey, Masoom has been curating a framework to put Indian fashion on the world map through her content as well as entrepreneurial endeavors. Masoom has always had traditional roots while fostering her global reach and has collaborated with over 500+ brands across the globe. With prior experience in leading a business and an unparalleled understanding of the Indian consumer behaviour, Masoom is also an active angel investor in early stage startups.
Be it spearheading a not-for-profit initiative to support Indian designers or launching the Empowher initiative to converse, build & elevate women-led businesses & professionals, creating an impact within her community has always been the strongest value of Masoom’s professional framework, which she undertakes as her social responsibility.
Featured in Forbes Asia’s 30 Under 30, GQ’s Most Influential Young Indians, CNN’s ‘20 under 40’ list and HSBC’s worldwide list of female entrepreneurs.
EMPOWHER
Empowher is an initiative to build and elevate women-led business and professionals. With Empowher, Masoom, hopes to create a space for working women and entrepreneurs to be able to openly talk about the problems and obstacles they face at the workplace. It is a way of giving back to the online community that has helped her build a career.
SUPPORT INDIAN DESIGNERS
A not-for-profit initiative by Masoom to support Indian businesses and artisans. With over 600K posts, this step not only helps ignite conversations about homegrown businesses and more sustained alternatives but also helps a lot of small-scale labels to sustain themselves during these difficult times.
Walked the Cannes Film Festival red carpet three years in a row.
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Generation Equality Ally at UN Women India to drive change and
create an equal world.
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Proud council member of Women India Chamber of Commerce & Industry.
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Speaker at TEDx in 2019.
“Social media is a force of change,
it’s a tool for instant impact.”